nly creates a sense of familiarity among consumers but also helps in distinguishing the brand from competitors in a crowded marketplace.
Brand consistency can be preserved by using a consistent colour palette, typography, and design elements across all marketing collaterals, ensuring a cohesive brand identity.
Challenges in colour reproduction, such as variations in printing techniques or materials, can be overcome by creating colour guidelines, conducting colour tests, and working closely with printers to ensure accurate colour reproduction.